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The group is active in its communities, focusing on literacy and educational programmes in Africa.
Given the nature of its business, MultiChoice plays a key role in its communities. Aiming to achieve a sustainable impact on the country’s socio-economic challenges, MultiChoice companies have implemented various initiatives.
MultiChoice has developed a social investment strategy aligned to its aims. This will contribute to broader South African transformation. The strategy focuses on generating skills critical for MultiChoice’s industry and consolidates its social programmes into a single vehicle, DStv Be More.
Launched in 2005 SuperSport’s Let’s Play received the best Social Responsibility in Sport prize at the Virgin Active Sport Industry Awards for 2010. Let’s Play encourages primary school children to participate in sport and has forged partnerships with, among others, Unicef, and the departments of Basic Education and of Sport and Recreation.
During the 2010 Fifa World Cup, Let’s Play partnered with the Local Organising Committee and the Department of Basic Education in the My 2010 Schools Adventure programme involving 7 500 schools. Through the Let’s Play a Million project, 220 000 soccer balls were distributed to schools and communities throughout the country.
CASE STUDY – SUPERSPORT’S INVOLVEMENT IN AFRICAN FOOTBALL LEAGUES
SuperSport is involved with the soccer federations in Nigeria, Kenya, Zambia, Angola, Ghana and Uganda. In some cases, the fees SuperSport pays for rights to broadcast the local soccer games constitutes as much as 75% of their revenue. Our football consultant, Stanley Matthews, conducts regular workshops which improve corporate governance, administration and management of the leagues. SuperSport assists with managing their websites and employs and upskills locals and invests heavily in infrastructure such as studios, outside broadcasting vans and the like. We help the leagues to secure sponsorships and allow them to participate in an exchange programme with the German Bundesliga, where administrators, players and journalists attend workshops in Germany. Spectator attendances have increased rapidly since SuperSport became involved in the federations, with Kenya as an example increasing on average from 2 000 to 20 000 spectators per match.
MultiChoice, in partnership with ministries of education in African countries, established MultiChoice Resource Centres as a learning tool for learners in under-resourced schools. Nine hundred of these centres are now operational in 28 countries – 172 new centres were rolled out in the past financial year. MultiChoice provides and installs decoders, televisions and DVD recorders.
The DStv Educational bouquet is provided free to MultiChoice Resource Centres. The bouquet comprises eight educational channels: History, National Geographic, National Geographic Wild, BBC World, BBC Knowledge, Discovery, Mindset Learn and Animal Planet. In addition, educators in these schools are trained to integrate this educational programming into curricula.
Media24 wants all South Africans to read. Accordingly, the company has invested in numerous projects that educate, uplift and develop, especially as regards literacy. In the past year Media24 invested some R13m in community projects throughout South Africa focused on welfare, health and education. In addition, its newspapers and magazines provided free editorial and advertising space to create awareness and harness support for a number of socio-economic issues in the country.
Paarl Media is active in its communities at both social and environmental levels. Some of its current projects include: