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ShowMax launches kid-friendly profiles feature

ShowMax launches kid-friendly profiles feature

ShowMax has added a new feature to its Android, Apple TV, iOS and web apps that supports multiple user profiles on a single account. This feature makes it possible to customise the experience of individual users and also to limit the access of children to age-suitable material.

Launched in August 2015, internet TV service ShowMax has Africa’s largest on-demand catalogue of TV shows and movies. Over the past year, ShowMax has rolled out new functionality on a regular basis including the ability to cap data usage and the ability to download content for viewing offline. The latest app development from ShowMax is the ability to create multiple user profiles for each account.

Speaking about this, Chief Product Officer, Barron Ernst said:

“Why are profiles a big deal? Different users can now customise their own experience, create individual watchlists and receive personalised recommendations. It’s even possible to set up themed profiles – one for romantic comedies and another for action as an example.

“Perhaps most importantly, this new feature makes it possible to create kids’ profiles and protect children by ensuring only age-appropriate content is accessible.”

Profiles can be PIN code protected, and the watchlist and recently watched summaries from one profile are not visible to other profiles.

Profiles can be used on ShowMax’s Android, iOS, Apple TV (4th generation), and web apps1. Once set up, it’s simple for users to toggle between profiles. Up to 11 different profiles can be created in total.

A single ShowMax subscription allows for simultaneous viewing of different TV shows and movies on two different devices. In keeping with this, two different profiles can be active on separate devices simultaneously.

“With one subscription, parents can watch their favourite show on the big screen while the kids are watching cartoons on a tablet. The great thing about having profiles is the peace of mind that kids can’t accidentally stumble on something they shouldn’t be watching,” said Ernst.

Four different age settings are available: younger kids, older kids, teens, and adults.

In order to create profiles on the web app, click on the user name (upper right of the screen) > my account > profiles > add profile. Age settings and PIN codes can be set here.

In order to create profiles on Android and iOS apps, click on the menu button (top left of the screen) > my account > profiles > add profile.

If profiles are being used to limit the content available to children, it is recommended that the original profile used to set up the account is PIN protected.

For a risk-free ShowMax trial visit


  1. Profiles can be used but can’t be created on the Apple TV app. To use profiles on Apple TV, first set up new profiles via the Android, iOS, or web apps.

About ShowMax

ShowMax is an internet-based subscription video on demand service supplying an extensive catalogue of TV shows and movies to 65 countries. By leveraging relationships with major production studios from across the globe, ShowMax delivers both world-class international content as well as the best of specialised local content.

ShowMax is accessible across a wide range of devices from smart TVs, media players and computers to smartphones and tablets. To experience ShowMax, visit


For more information, contact:

Richard Boorman, Head of Communications

[email protected]

+971 56 477 9627

+27 82 990 4080

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