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The importance of localization

Apr 03 2018

by Barron Ernst, Chief Product Officer at Showmax At the heart of Showmax is a determination not only to understand, but to meet the unique needs of each consumer. In my previous blog, ‘ Launching your product into new markets? Here’s how ’, I talked about the importance of understanding the... Read more


Launching your product into new markets? Here's how.

Feb 26 2018

By Barron Ernst, Chief Product Officer, Showmax   I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. It’s challenging to answer, as we didn’t follow a typical playbook of international expansion. Instead, we... Read more


Mistakes People Make When Interviewing for a Product Manager

Dec 06 2017

By Barron Ernst, Chief Product Officer, Showma x There are many reasons a candidate might not succeed when interviewing for a product manager role. Finding the right match comes down to skills and cultural fit. The company and candidate must be aligned on values, goals, and intent... Read more


Follow the Leader: André Ferraz, CEO and Co-Founder, In Loco Media

Dec 01 2017

André Ferraz is one of In Loco Media’s eight co-founders. The company was formed in 2011 as part of a student project at the Federal University of Pernambuco’s IT Center. We caught up with André to discuss how In Loco Media uses location and exclusive profiling algorithms to serve audiences with... Read more


Follow the Leader: Carlos Eduardo Moyses, CEO, iFood

Nov 21 2017

iFood is a leading mobile technology company in Latin America that enables hungry customers to find, order and receive meals from restaurants. We caught up with CEO Carlos Moyses to discuss how the company is expanding into new markets and helping restaurants in LATAM diversify and grow their... Read more


How to attract top Product Manager talent

Nov 14 2017

By Barron Ernst, Chief Product Officer, Showmax As I outlined in my earlier post on the Product Manager’s evolution , the intense pace of innovation today means that tech companies need to approach Product Management in an entirely new way. Core to that is attracting the best Product... Read more


Global markets can be a key to startup success

Oct 24 2017

By Larry Illg, CEO, Naspers Ventures Published on techcrunch.com. View original article here .  2017 seems like a challenging time to cross borders. While certain economies are focusing inward, unlike anything we have experienced in recent history, many businesses still want to... Read more

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